Blogging is simple.
If you have your blog you just log in, write something new, and post it to the world.
Writing and publishing a blog post is as simple as sending an email, although you do want to consider more carefully what you write about.
The actual act of blogging isn’t difficult, it’s the setting up of the blog that catches people out. Instead of a standard blog design shared with thousands of blogs, don’t you want something designed specifically for your topic? Of course! And it costs less than you might think!
In order to make the best impression to new and returning visitors you need to design a professional theme.
I would recommend hiring someone [not necessarily me] if you don’t know what you’re doing.
You can find good people at elance.com, or getafreelancer.com, or from here of course.
REMEMBER: Don’t underestimate presentation. Your visitors will judge you instantly.